Wendy's Twitter Burns — Eamon Conway - Group Creative Director

For over 7 years I’ve worked on the Wendy’s brand, including our social voice on Twitter.
Sure, industry awards are nice, but have you ever felt the rush of an Uber driver loving your work?

wendy’s national roast day 2021

We did the unthinkable… a social media holiday talked about by people outside of the social media industry.
Our team spent the day roasting fans, brands and celebs.

Some of my contributions.

How are you a verified account when you're not even verified cheese? #NationalRoastDay https://t.co/jz0rfgZmqg
— Wendy's (@Wendys) February 11, 2021

I wish the people who brewed the beer tried as hard as the people who drink it. #NationalRoastDay
— Wendy's (@Wendys) February 11, 2021

We'd say "try again next year" but you're a Flyers fan. That's your thing. #NationalRoastDay
— Wendy's (@Wendys) February 11, 2021

We're surprised you didn't pull your social media manager in middle of writing that great tweet. #NationalRoastDay
— Wendy's (@Wendys) February 11, 2021

When God opens a Window, another one crashes.#NationalRoastDay
— Wendy's (@Wendys) February 11, 2021

By meteorologist do you just mean the talking suit who reads the work done by forecasting computers? #NationalRoastDay
— Wendy's (@Wendys) February 11, 2021

World's first Ambulance AND Clout Chasers#NationalRoastDay
— Wendy's (@Wendys) February 11, 2021

How does it feel knowing your ceiling is indoor recess? #NationalRoastDay
— Wendy's (@Wendys) February 11, 2021

Creating a food empire off of insulting people to stay relevant? Real original, Gordon. #NationalRoastDay https://t.co/blCUBKYXDI pic.twitter.com/a1wcHSZA5J
— Wendy's (@Wendys) February 11, 2021

The number one destination for people fleeing bail #Nationalroastday
— Wendy's (@Wendys) February 11, 2021

Deadspin: "Wendy's just murdered the tampa bay rays"

ESPN: "Blake Snell laughs at Wendy's roast of Tampa Bay Rays"

NY Post: "Wendy’s spares no one on National Roast Day — even Armie Hammer"

wendy’s Twitter - NATIONAL ROAST DAY 2019

Couple of mine

AWARDS:

Cannes
Bronze: Social Behavior and Cultural Insight

Webby

Congratulations on being the worst part of trail mix. https://t.co/2rwaA1AxVC
— Wendy's (@Wendys) January 4, 2019

Hey pals, is it weird to be friends with somebody with so many cups? #NationalRoastDay https://t.co/fvFrErrolC
— Wendy's (@Wendys) January 4, 2019

In Trenton, dogs aren't the only thing that hate the Thunder. 😉
— Wendy's (@Wendys) January 4, 2019

random VIRAL One-offs

pic.twitter.com/GIrRuNlcDy
— Wendy’s (@Wendys) February 1, 2023

pic.twitter.com/aX8QRcnKsK
— Wendy's (@Wendys) August 26, 2020

You: I dip my fries in my Frosty!

This guy: https://t.co/s84LrcL0y2
— Wendy's (@Wendys) April 13, 2020

thinking about changing the Dave’s Single to the Dave’s Self-Partnered
— Wendy's (@Wendys) November 6, 2019

So I drove to Walmart bought the exact same rug, got a baked potato and recreated it from a burner.

One time a Walmart community manager got so creepy in the replies it went viral.

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